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Performance optimisation

We make your WordPress site fast — for real. Caching, image optimisation, database cleanup, CDN setup, and continuous monitoring of Core Web Vitals.

Why speed matters more than it seems

It's not just aesthetics. Faster sites rank better in Google (Core Web Vitals are a confirmed ranking factor), convert better (every 100ms improvement in load time lifts conversion ~1%), and put less load on your hosting (lower server cost and less risk of crashes during traffic spikes).

And it's not about chasing an empty 100/100 PageSpeed Insights score. It's about your visitors actually experiencing a site that feels fast — on every device, even the 5-year-old Android phone on 4G during a commute.

What we optimise

Caching

  • Page caching — fully rendered HTML pages stored and served instantly on the next visit. Drastic difference for repeat traffic.
  • Object caching (Redis where the host allows) — database queries cached to save expensive repeat lookups.
  • Browser caching — proper headers so visitors' browsers reuse images/JS/CSS between visits.
  • CDN integration — we hook in Cloudflare or similar for geographic distribution if you don't already have it.

Images

  • Automatic conversion to WebP/AVIF — modern formats that are 20–60% smaller than JPEG/PNG with no visible quality loss.
  • Lazy loading — images below the fold load only when needed.
  • Responsive sizes — right image size for the right screen (desktop doesn't get the mobile image, mobile doesn't get the desktop image).
  • Compression — existing images optimised without quality loss.

JavaScript & CSS

  • Minification — unnecessary whitespace removed.
  • Concatenation where it's safe — multiple files merged for fewer HTTP requests.
  • Defer/async where possible — render-blocking scripts moved so first-paint isn't held up.
  • Critical CSS inlined — styling for above-the-fold content shipped directly in the HTML.

Database

  • Auto-cleanup — old revisions, transients, spam comments, soft-deleted post meta cleaned regularly.
  • Index optimisation — missing indexes added on tables where queries are slow.
  • Table optimisation — periodic OPTIMIZE TABLE to reclaim disk space.

How we measure results

We measure Core Web Vitals (LCP, INP, CLS) every week from multiple locations in Sweden and Europe, both desktop and mobile. You get a monthly report with:

  • Current value and change since last month.
  • Lighthouse score for the homepage + 3 other key pages (you choose which).
  • Time from first byte to fully loaded.
  • Specific improvements we made in the past month.
  • Specific recommendations if something isn't optimal.

What this isn't

  • It's not a magical PageSpeed-100 recipe. Some optimisations require you or us to change the theme or plugins. That's a separate development engagement — we point at what needs doing, but don't implement it automatically.
  • It's not a theme rebuild. If the theme is fundamentally slow (e.g. loads four different slider libraries) we optimise what we can, but the ceiling is set by the architectural quality of the theme.
  • It's not a hosting switch. We optimise wherever the site lives. If hosting is the fundamental bottleneck we suggest moving to WEBBELi (our own managed hosting in Sweden) as an add-on — but that's a separate service.

Realistic expectations

For a typical WordPress site, after Oden is set up we see the following:

  • LCP (Largest Contentful Paint): 30–60% faster.
  • Repeat visits: 50–80% faster (caching).
  • Mobile Lighthouse score: usually 50 → 80+ without touching the theme.
  • Server load: 40–70% less CPU on the host.

For sites where the theme is architecturally poor the ceiling is lower. We're honest about what's possible without code changes — and concrete about what would be required to go further.

Which plans include it?

Performance optimisation is included in every plan — Basic, Pro, and Enterprise:

  • Basic: Caching, image optimisation, database cleanup, monthly report by email.
  • Pro: Everything above + Lighthouse tracking on 4 pages, quarterly performance review, JS/CSS optimisation.
  • Enterprise: Everything above + bespoke CDN strategy, dedicated quarterly performance consultation, integration work with marketing tools (GA4, Plausible, etc.) without losing speed.

See the full comparison on the pricing page →

Questions & answers

Does caching affect my admin / WP-admin?

No. Caching only applies to public visitors. Logged-in administrators and editors always see the latest version.

Will my site look different after optimisation?

Not visually. But users will immediately notice it feels faster. That's the entire point.

How often is the cache refreshed?

Automatically when you publish new content, edit a post, or change settings. Manual "purge cache" button in the control panel.

Does it work with my e-commerce (WooCommerce)?

Yes — we have specific optimisations for WooCommerce. Cart, checkout, and my-account pages aren't cached (they have to be dynamic), but product lists, category pages, and static content pages are fully optimised.

Get started

Optimisations begin applying within 24 hours of WEBBELi worker plugin installation. The first measurement and report ship after one week.

See plans and pricing

GDPR

GDPR — how we handle your data.

We built Oden C.A.M around data minimization, EU hosting, and full transparency — not as an afterthought.

01

Where your data lives

All Oden data (control panel, logs, backups) is stored in Cloud Run and Firestore in the Finland region (europe-north1). Your WordPress sites run on whichever hosting you choose — if you want to move to us, we offer WEBBELi as an add-on (Scandinavian servers in Sweden). Backups are AES-256 encrypted and stay inside the EU. We use no subprocessors in the US or other non-EU/EEA countries — which means Schrems II concerns simply don't apply.

02

What data we process

Only what's needed to run your WordPress: your sites' URLs, plugin and theme versions, update history, and cryptographic keys. We never touch your visitors' data — there's no tracking pixel and no ads module.

  • Site metadata (URL, version, status)
  • Operations logs (security events, updates)
  • Backup archives (encrypted, 30 days)
  • Operator identity (your email, for support)
03

How it's protected

The connection between your WordPress and Oden goes via the WEBBELi worker plugin we install on your site — TLS 1.3 with Ed25519 keys. Stored secrets are envelope-encrypted (Cloud KMS). Audit logs are write-only and kept for 12 months.

04

Your rights

You can request access to, correction of, or deletion of your data. Email hello@oden.cam and we'll respond within 30 days (usually within 48 hours). At termination, all customer data is permanently erased within 60 days — except what we must retain under Swedish bookkeeping law (7 years).

05

Data incidents

If we confirm an incident affecting your personal data, we'll contact you within 72 hours with an initial report, in parallel with our notification to IMY (the Swedish DPA). The report covers what happened, what was affected, and what mitigations we're applying.

06

Data Processing Agreement (DPA)

A standard DPA is automatically included — no separate paperwork. It stipulates EU hosting, sub-processors (list available on request), and Swedish law as the applicable jurisdiction. Larger procurements can sign an extended agreement: hello@oden.cam.

Controller: NNi Solutions, Sweden. Questions? hello@oden.cam
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